In today’s competitive environment, having a strong personal brand positions you as an industry expert, promotes your influence, and opens the door to opportunities. Instructor Dux Raymond Sy shares his methods for growing a strong personal brand. Dux shows you a three-step approach to identify your strengths, then offers practical ways to demonstrate authenticity and credibility. He helps you identify your target audience and discusses how to convey your messages clearly verbally or in writing. Dux helps you choose which social media channels and industry events to engage with, then covers how to connect and collaborate with industry peers. He goes into how to use blogs, newsletters, and videos to provide value through shared knowledge. Plus, learn about relevant tools to help you scale, automate, and enhance your audience engagement, as well as a four-step method you can use to establish and track personal branding performance indicators.