The success of a product or service goes beyond the bottom line. Customer satisfaction should be the primary goal of any business. Design thinking is a tool that leading organizations use to put their customer first. In this course, leaders from companies like Procter Gamble, Spanx, and Netflix explain how to apply a design thinker’s methods to customer experience and product development. Learn how to embrace empathy, prototype early and often, differentiate your product, and appreciate failure. Plus, get tips to incorporate design thinking into your everyday life. This course includes videos from: A.G. Lafley, president and CEO of Procter Gamble Tim Brown, CEO of and a leading voice on the value of design thinking Sara Blakely, founder and owner of Spanx Todd Yellin, vice president of product innovation at Netflix Matt Dixon, global head of salesforce effectiveness at Korn/Ferry International Note: This course was produced by Big Think. We are pleased to host this content in our library.